Launch a career where storytelling shapes public perception
The Bachelor of Science in Digital Media and Storytelling with a Public Relations concentration at Indiana University Southeast gives you the creative and strategic skills to thrive in today’s fast-paced communications landscape. You’ll learn to use digital tools to create engaging messages and stories that influence public opinion.
You’ll learn how to craft compelling stories, manage media relations, and assess the credibility of information in traditional and digital platforms. With a strong foundation in visual communication, writing, and PR strategy, you'll graduate with the tools to influence public perception, manage reputation, and lead communications in diverse industries.
Real-world experience in digital communication
Through hands-on projects, campaign development, and simulations, you’ll build practical experience in:
- Writing press releases and media kits
- Managing social media and digital campaigns
- Planning and executing public relations strategies
- Navigating crisis communication and media ethics
- Collaborating with designers, content creators, and key players
Courses emphasize both storytelling and strategy, helping you shape narratives that serve organizational goals and reach the right audiences.
Collaborate, create, and communicate with confidence
This career-ready degree at IUS is taught collaboratively by multiple campuses through IU Online. You’ll work collaboratively with faculty who bring industry experience and mentor you through individual and group projects. The curriculum is designed to mirror real-world PR workflows, ensuring you build a portfolio of professional materials by graduation.
Career Information
Graduates of the B.S. in Digital Media and Storytelling with a concentration in Public Relations are prepared to step into roles that require strong storytelling skills, digital fluency, critical thinking, and creative strategy.The prepares you for roles such as:
- Public Relations Specialist
- Media Relations Coordinator
- Social Media Manager
- Communications Director
- Content Strategist
- Corporate Communications Associate
- Nonprofit Communications Manager
- Crisis Communications Consultant
Whether you're promoting a cause, managing a brand’s reputation, or driving public engagement, this degree equips you to lead in the world of public relations with clarity and purpose.
Degree Information
120 Credit hours
Minimum culumulative GPA of 2.0
100% Online
Degree requirements
Please visit the IU Southeast Bulletin website for specific degree requirements.